Roofing advertising: video ads for every season and storm

• Homeowners can’t see the product. Nobody climbs up to look at their own roof. An ad that shows what a roofer sees up there does most of the selling.
• It’s a big, rare purchase. Most people replace a roof once or twice in their lives, so they don’t know what a fair quote looks like or what to ask.
• Trust decides it. After a storm, homeowners are wary of crews that knock on doors and disappear. They want to know you’re local and will still answer the phone in five years.
• The weather sets the calendar. In the Sacramento region, most rain falls between November and March. That’s when leaks show up, and it’s too late to film the ads then.

1. The inspection on camera. A roofer walks the roof and points at cracked shingles, lifted flashing or worn sealant around a vent, and says what each one means for the house underneath. Opening line: “What a roof inspection actually involves.”
2. What was hiding under a good-looking roof. Film a tear-off where the damage only shows once the old roof comes off. Opening line: “This is what’s under a roof that looked fine from the street.” Only use it when it’s true for that job.
3. Repair or replace. The roofer explains how they decide, on a real roof. It answers the homeowner’s biggest fear, that every roofer says they need a whole new roof. Opening line: “Repair or replace? Here’s how a roofer decides.”

Film these in the dry months and have them ready for the first big storm. Keep them calm and useful: someone with a bucket under a leak wants help, not a scare.

4. What to check after a storm, from the ground. Missing shingles in the yard, granules in the gutters, stains on the ceiling. Tell people to stay off the roof and call someone who does this every day. Opening line: “After a storm, check these three things. Don’t climb up there.”
5. When it’s leaking now. Only if you offer it: what happens when someone calls with a leak, who comes out and what they do first, like a tarp to keep the rain out until the repair. Opening line: “Your roof is leaking. Here’s what happens when you call us.”
6. Still here after the storm. The owner on camera: how long you’ve worked in the area, where your office is, what the warranty covers and who handles it. Opening line: “Storm crews come and go. We’ll be here in five years.”

If you help homeowners with insurance claims, say what you actually do, in words you’d put in writing. Never promise that a claim will be paid or that the roof will cost the homeowner nothing.

7. The drone reveal. The finished roof from above, with the whole house in frame. Roofing is the trade where an aerial shot earns its place. No voice-over needed; a line of text on screen is enough.
8. Tear-off to new roof in 30 seconds. Old shingles coming off, underlayment going down, the new roof finished, as one timelapse. Opening line: “One roof, start to finish.”
9. Crew care and clean-up. Tarps over the flower beds, the magnetic sweep for nails at the end of the day, the driveway left clean. Homeowners worry about their yard as much as their roof. Opening line: “What we do before we leave your yard.”

10. What’s in a roofing quote. The owner walks through a real estimate: tear-off, underlayment, materials, flashing, clean-up, warranty. Opening line: “Why two roofing quotes can be thousands apart.”
11. The materials you install. Shingle, tile or metal, explained by your crew: what each costs over the years and what suits which house. Only cover the materials you actually install, and only state lifespans your manufacturers back.
12. Questions to ask before you sign. License, insurance, warranty, who’s on the crew, what happens if it rains halfway through the job. It positions you as the roofer who welcomes the questions. Opening line: “Five questions to ask before you sign a roofing contract.”

• Before the rains (September to November): the inspection (1), repair or replace (3) and questions to ask before you sign (12).
• Rainy season (December to March): what to check after a storm (4), the leak call (5) and still here after the storm (6).
• After the rains (April and May): what was hiding under the roof (2), tear-off to new roof (8) and what’s in a quote (10), for the replacements homeowners put off over the winter.
• Summer (June to August): the drone reveal (7), crew care (9) and materials (11).

Trust ads like 6 and 9 can run all year. Whatever the season, film in the dry months: the crew can work, the drone can fly and the light is good. More on what to run when is on our roofing video ads page.

• Safety first. Your site safety rules apply to the film crew too. Most shots work from the ground, a ladder or the drone; anything filmed on the roof itself is planned with you before the day.
• Drone shots need a certified pilot. Commercial drone work in the US needs an FAA Part 107 certificate. Ours: our pilot holds an FAA Part 107 Remote Pilot Certificate.
• Film around real jobs. A tear-off in the morning, an inspection on another roof, a finished roof from last month for the drone. Grouping jobs by area keeps it to one day.
• Your crew doesn’t need to be actors. Keep each line short, film several takes, and coach on the day. Homeowners want to see the people who’ll be on their roof.
• Vertical first. Shoot for phones (9:16), with captions on, because most people watch with the sound off.
• Plan the day. A half-day shoot ($600) covers one Ad Batch of 3 ads; a full day ($1,000) covers more scripts and locations. Every Ad Batch is $900. See all prices.

Where to run them: short vertical ads fit Facebook, Instagram, TikTok and YouTube Shorts, and the same videos work on your Google Business Profile and website. Our guide to advertising for contractors covers the channels. We make the ads; you or your ad manager run them.

We make video ads and monthly content for Sacramento contractors: construction companies, ADU builders, remodelers, HVAC, roofing and solar companies. We haven’t published a roofing case study yet, so see how the shoot works for an ADU builder, a remodeler and an HVAC company on our work.

• Half-day shoot: $600, up to 4 hours on location.
• Full-day shoot: $1,000, up to 8 hours.
• Ad Batch: $900 for 3 finished ads, scripted, edited and ready to launch.
• Ad pack: from $1,500 (a half-day shoot plus one Ad Batch), delivered within 7 days of the shoot.
• Monthly video (The Sacramento Trust Engine): from $2,500 a month, with a 3-month minimum.

Travel is included in Sacramento, Roseville, Folsom, Elk Grove, Rocklin, El Dorado Hills and Davis, and shoots elsewhere add $150. If weather stops a confirmed shoot, we move it to the next date that works for both of us at no cost. Book a shoot online, no call needed, or see roofing video ads first.