IMKAT Homes
Video ads, then monthly organic content, for a Sacramento ADU builder
30+ ads and 50+ pieces of organic content
The brief
Ads first, then organic content
IMKAT Homes came to Base015 for ADU video ads first, then for organic content.
They wanted two things: ads for their ADU business and a steady presence online that shows the team behind the builds. We handled it end to end: research, scripting, production, editing and creative direction.
Over the collaboration we produced 30+ ads and 50+ pieces of organic content, with one consistent voice across IMKAT’s social channels.
The films
City callout ad
Before getting an ADU
People come to us to get an ADU
Targeting Investors
ADU showcase
Growing rental portfolio
ADU showcases
Every finished ADU, in photos and video
When an IMKAT build is finished, we photograph and film it: interiors, the exterior and drone shots.
IMKAT uses the photos and the walkthrough video on its website and social channels to show the next client what they’ll get.
What came next
From ads to 50+ pieces of organic content
After the first ads, IMKAT came back for organic content: 50+ pieces made by Base015.
Their social channels now hold a library of education and behind-the-scenes footage: the builds, the finished units and the people behind them. We’re proud to work with IMKAT Homes, a team whose work ethic and vision we support. This project is what Base015 does:
ads and monthly content from the same team.
