ADU Builders
IMKAT Homes
Video ads, then monthly organic content, for a Sacramento ADU builder
30+ ads and 50+ pieces of organic content
Video ads · ADU builders
Video ads for ADU builders in Sacramento
An ADU is one of the biggest things a homeowner will ever buy, and they research for months before they call. We film your finished units, your builds and the people behind them, so your ads answer questions before the first call. You run the ads; we make them.
What we film
What ADU ads usually show
Buyers want to picture the unit in their own backyard, and trust the person building it.
01
Finished-unit walkthroughs
A slow walk through a completed ADU: the kitchen, the bathroom, the light. The shot every ADU buyer wants to see.
02
The build, stage by stage
Foundation, framing, drywall, finishes. Proof that you finish what you start.
03
The owner on camera
The builder explaining permits, timelines and what’s included. People buy from the person, not just the floor plan.
04
The reason behind the build
Parents moving closer, a grown kid moving home, a unit to rent out. Ads that start with the reason, not the square footage.
05
Empty lot to finished unit
A bare backyard, then the finished ADU in the same frame.
Hooks and objections
What makes an ADU buyer stop scrolling
ADU buyers are researching, not impulse-buying. Hooks that teach something keep them watching.
Opening lines we’d test
- “What a one-bedroom ADU actually looks like inside.”
- “Thinking about building in your backyard? Watch this first.”
- “How long does it really take to build an ADU in Sacramento?”
- “Where your parents could live, thirty steps from your kitchen.”
- “The permit questions every ADU buyer asks us.”
What stops them calling, and how the ad answers it
- “Permits will take forever.”
- The builder walks through the permit steps on camera, and what they handle so the homeowner doesn’t have to.
- “It’ll go over budget.”
- A walkthrough of what’s included in a build, so the price makes sense before the call.
- “It’ll feel like a shed.”
- Finished-unit footage with real finishes, shot so the space looks like what it is: a home.
- “Can I trust this builder?”
- The owner on camera, standing in units they’ve finished.
Case study
How we filmed for IMKAT Homes
IMKAT Homes came to Base015 for ADU video ads first, then for organic content.
“Oleh made everything feel effortless. The results speak for themselves, and the process was just as good.”
Ivan KatrenyakCEO at IMKAT HomesOther ADU builders we’ve worked with
Pricing
What’s included and what it costs
The same prices as the booking portal. You run the ads; we make them.
- Filmed at finished units and active builds, with the owner on camera
- Scripts written with you, around the jobs you want more of
- A half or full day on location with our crew and gear
- 3 finished ads per Ad Batch, edited and ready to launch
- Delivered within 7 days of the shoot
Travel is included in Sacramento, Roseville, Folsom, Elk Grove, Rocklin, El Dorado Hills and Davis; elsewhere the portal adds $150. See service areas
Shoot
Half-day shoot
$600
Half a day on location with our crew and gear.
Shoot
Full-day shoot
$1,000
A full day on location, for more scripts, people or places.
Editing
Ad Batch
$900
3 finished ads, scripted, edited and ready to launch.
Pack
Ad pack
From$1,500
A half-day shoot plus an Ad Batch: 3 finished ads, delivered within 7 days of the shoot.
Monthly
Video every week, not just ads
The Sacramento Trust Engine is monthly video for Sacramento contractors. Your team on camera, every week, everywhere your customers scroll. Two half-days of your time a month; we do everything else.
For companies already spending a few thousand a month on marketing.
Starter
- 8 short-form videos a month
- Posting to 1 platform
- A monthly strategy call
Core
- 10 short-form videos a month
- Posting to 2 platforms
- A strategy call every 2 weeks
Authority
- 12 short-form videos a month
- Posting to 3 platforms
- Comments and DMs handled, with leads passed to you
- A weekly strategy call
- An Ad Batch every quarter (3 finished ads)
Every shoot is delivered within 7 days, or your next 2 videos are free. Not happy with the first month’s videos? We re-shoot and re-edit them free. We work with one company per trade in the Sacramento region.
Founding Partners: we’re taking three companies at a founding rate for their first six months, in exchange for a case study: a filmed testimonial, your own before-and-after numbers, and permission to share your story. Ask about it on your strategy call.
Start the Trust Engine within 30 days of an ad pack and your shoot day comes off the first month.
FAQ
ADU video ad questions
The questions we get from this trade before a shoot.
Can one shoot cover ads and social content?
Yes. A shoot day can cover your ads and footage for social posts. ADU builds take months, so many builders want video every week after that; that’s The Sacramento Trust Engine, and it starts with a strategy call. That’s how IMKAT Homes worked with us: ads first, then 50+ pieces of organic content.
Do we need a finished ADU to film?
It helps: a finished unit is the strongest shot. If you’re between projects, we can film an active build and the owner on camera now, and the finished unit on a later shoot.
Can we film at a client’s property?
Yes, with the homeowner’s permission. You arrange access; we work around the household and leave the place as we found it.
Will the ads mention prices and timelines?
If you want them to. We write the scripts with you, and any numbers in them are yours. We never invent prices, timelines or savings.
How many ads do we get?
Each Ad Batch is 3 finished ads. A half-day shoot plus one Ad Batch starts at $1,500; add Ad Batches to get more ads from the same footage.
Other trades
Other trades we film
Each trade sells differently. Pick yours to see what we film, the hooks we write and what it costs.
- Video adsHVACTechnicians on camera, installs and before-and-after comfort.
- Video adsRoofingInspections on camera, tear-offs and finished roofs from above.
- Video adsRemodelingBefore-and-after reveals, your showroom and your crew at work.
- Video adsSolarReal installs, your team on camera and plain-language answers.
- Video adsAuto detailingDirty-to-clean transformations, process close-ups and coatings.
Where we shoot: Sacramento, Roseville, Folsom, Elk Grove, Rocklin, El Dorado Hills and Davis.
Book your ADU shoot
- Ad packs from $1,500
- Delivered within 7 days of the shoot
- Travel included across the Sacramento region