Video ads · Solar
Video ads for solar companies in Sacramento
Solar buyers have heard every pitch. Your ad has to be clearer than the last one they scrolled past. We film your installs, your team and the homeowner’s side of the decision, in plain language. You run the ads; we make them.
What we film
What solar ads usually show
Trust is the whole sale. Real installs and real people beat renderings and stock footage.
01
Panels going up
Racking, panels, the inverter and the battery on the garage wall. Your installs, not stock footage.
02
The finished array
The whole roof in frame with the panels lined up clean, from the street and from above.
03
A consultation at the kitchen table
Walking through a proposal the way it happens in real life, without the pressure.
04
The app on the homeowner’s phone
Checking what the panels made today. The moment solar stops being a contract and becomes something they use.
05
Your installers on camera
The people on the roof explaining what they’re doing, and why it’s done that way.
Your shot list
We plan the shots with you before the day, around the jobs you want more of and the places we can film.
Hooks and objections
What makes a solar buyer stop scrolling
Solar buyers are wary. Hooks that promise an answer, not a deal, earn the next ten seconds.
Opening lines we’d test
- “Here’s what actually happens on solar install day.”
- “Battery or no battery? Here’s how to decide.”
- “Questions to ask before you sign a solar contract.”
- “Why your neighbor’s solar quote doesn’t apply to your house.”
- “What a solar consultation looks like when nobody’s pushing.”
What stops them calling, and how the ad answers it
- “Solar salespeople are pushy.”
- Calm, plain-language ads that explain instead of pressure.
- “The savings sound too good to be true.”
- No savings claims unless they’re your numbers and you stand behind them. Clear beats big.
- “Will it damage my roof?”
- Install footage of the mounting and sealing, explained by the installer.
- “What if the company disappears?”
- The owner on camera, explaining warranties and service in their own words.
Case study
No solar case study yet
We haven’t published a solar case study, so we won’t show you one. Our published work is for HVAC, ADU and remodeling clients, and the shoot works the same way.
Energy brands we’ve worked with
Pricing
What’s included and what it costs
The same prices as the booking portal. You run the ads; we make them.
- Filmed at real installs and with your consultants, in plain language
- Scripts written with you, around the jobs you want more of
- A half or full day on location with our crew and gear
- 3 finished ads per Ad Batch, edited and ready to launch
- Delivered within 7 days of the shoot
Travel is included in Sacramento, Roseville, Folsom, Elk Grove, Rocklin, El Dorado Hills and Davis; elsewhere the portal adds $150. See service areas
Shoot
Half-day shoot
$600
Half a day on location with our crew and gear.
Shoot
Full-day shoot
$1,000
A full day on location, for more scripts, people or places.
Editing
Ad Batch
$900
3 finished ads, scripted, edited and ready to launch.
Pack
Ad pack
From$1,500
A half-day shoot plus an Ad Batch: 3 finished ads, delivered within 7 days of the shoot.
Monthly
Video every week, not just ads
The Sacramento Trust Engine is monthly video for Sacramento contractors. Your team on camera, every week, everywhere your customers scroll. Two half-days of your time a month; we do everything else.
For companies already spending a few thousand a month on marketing.
Starter
- 8 short-form videos a month
- Posting to 1 platform
- A monthly strategy call
Core
- 10 short-form videos a month
- Posting to 2 platforms
- A strategy call every 2 weeks
Authority
- 12 short-form videos a month
- Posting to 3 platforms
- Comments and DMs handled, with leads passed to you
- A weekly strategy call
- An Ad Batch every quarter (3 finished ads)
Every shoot is delivered within 7 days, or your next 2 videos are free. Not happy with the first month’s videos? We re-shoot and re-edit them free. We work with one company per trade in the Sacramento region.
Founding Partners: we’re taking three companies at a founding rate for their first six months, in exchange for a case study: a filmed testimonial, your own before-and-after numbers, and permission to share your story. Ask about it on your strategy call.
Start the Trust Engine within 30 days of an ad pack and your shoot day comes off the first month.
FAQ
Solar video ad questions
The questions we get from this trade before a shoot.
Will you put savings numbers in the ads?
Only numbers you give us and can back up. We write the scripts with you and never invent savings, prices or incentives.
Can you film on a customer’s roof?
With the homeowner’s permission, and following your crew’s safety rules. We plan the install shots with you before the day.
Do you make ads for batteries and EV chargers too?
Yes. If you install it, we can film it. Plan one ad per product and we’ll build the shot list around them.
Our team knocks on doors. Can the ads help?
Ads that introduce your team mean the homeowner may have seen a face before anyone knocks. We make the ads; you or your ad team run them.
Other trades
Other trades we film
Each trade sells differently. Pick yours to see what we film, the hooks we write and what it costs.
- Video adsHVACTechnicians on camera, installs and before-and-after comfort.
- Video adsRoofingInspections on camera, tear-offs and finished roofs from above.
- Video adsADU buildersFinished-unit walkthroughs, the build and the owner on camera.
- Video adsRemodelingBefore-and-after reveals, your showroom and your crew at work.
- Video adsAuto detailingDirty-to-clean transformations, process close-ups and coatings.
Where we shoot: Sacramento, Roseville, Folsom, Elk Grove, Rocklin, El Dorado Hills and Davis.
Book your solar shoot
- Ad packs from $1,500
- Delivered within 7 days of the shoot
- Travel included across the Sacramento region