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Video ads · HVAC

Video ads for HVAC companies in Sacramento

Homeowners call the HVAC company they already trust. We film your technicians, your installs and your trucks so that trust starts with the ad. You run the ads; we make them.

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What we film

What HVAC ads usually show

The homeowner is deciding who to let into their house. Every shot should make that an easy call.

  1. 01

    A technician on camera

    The person who’ll actually show up, explaining the problem in plain words. It’s the shot that makes a stranger feel safe opening the door.

  2. 02

    Installs in progress

    A condenser going in, line sets run neatly, a wall-mounted head level on the first try. B-roll that shows the job done right, not just done.

  3. 03

    Before and after

    The old unit out, the new one in. The rattling window unit replaced by a quiet mini split.

  4. 04

    Comfort at home

    A homeowner with the remote in a cool living room on a hot Sacramento afternoon. That’s the result people are actually buying.

  5. 05

    Trucks, uniforms and timelapses

    Branded vans, the crew arriving on time, a timelapse of an install day. Small details that say you’re an established company.

  6. A woman in a bright kitchen with a mini split unit on the wall

Hooks and objections

What makes an HVAC customer stop scrolling

Most HVAC calls start with a problem the homeowner can feel. The first line names it.

Opening lines we’d test

  • “Is one room in your house always hotter than the rest?”
  • “Why your upstairs bedroom never cools down.”
  • “What a mini split install actually looks like, start to finish.”
  • “Three signs your furnace won’t make it through another winter.”
  • “Your AC runs all day and the house is still warm. Here’s why.”

What stops them calling, and how the ad answers it

“It’s going to cost a fortune.”
Your technician explains the options plainly and points to the financing or rebates you actually offer.
“I don’t want a salesperson in my house.”
Show the technician, not a pitch: someone calm, in uniform, explaining what they’d check first.
“Can it wait until next season?”
A short ad on what happens when a system fails in July, told by someone who takes those calls.
“Will they leave a mess?”
Install footage with drop cloths, tidy line sets and a clean finish.

Case study

How we filmed for Mini Split Experts

Mini Split Experts came to Base015 for social media video ads, and kept coming back for more.

Two Mini Split Experts technicians beside an outdoor unit
HVAC Specialists

Mini Split Experts

15+ talking-head ads across multiple shoots for a Sacramento HVAC company

15+ talking-head ads across multiple shoots

“Our ads started performing immediately. BASE015 brought clarity, consistency, and a full content system we were missing.”

Paul Panochko in a Minisplit Experts uniform, holding a drillPaul PanochkoOwner of Mini Split Experts

Pricing

What’s included and what it costs

The same prices as the booking portal. You run the ads; we make them.

  • Filmed on real job sites and installs, with your technicians on camera
  • Scripts written with you, around the jobs you want more of
  • A half or full day on location with our crew and gear
  • 3 finished ads per Ad Batch, edited and ready to launch
  • Delivered within 7 days of the shoot

Travel is included in Sacramento, Roseville, Folsom, Elk Grove, Rocklin, El Dorado Hills and Davis; elsewhere the portal adds $150. See service areas

  • Shoot

    Half-day shoot

    $600

    Half a day on location with our crew and gear.

  • Shoot

    Full-day shoot

    $1,000

    A full day on location, for more scripts, people or places.

  • Editing

    Ad Batch

    $900

    3 finished ads, scripted, edited and ready to launch.

  • Pack

    Ad pack

    From$1,500

    A half-day shoot plus an Ad Batch: 3 finished ads, delivered within 7 days of the shoot.

    Book a shoot

Monthly

Video every week, not just ads

The Sacramento Trust Engine is monthly video for Sacramento contractors. Your team on camera, every week, everywhere your customers scroll. Two half-days of your time a month; we do everything else.

For companies already spending a few thousand a month on marketing.

Starter

  • 8 short-form videos a month
  • Posting to 1 platform
  • A monthly strategy call

Core

  • 10 short-form videos a month
  • Posting to 2 platforms
  • A strategy call every 2 weeks

Authority

  • 12 short-form videos a month
  • Posting to 3 platforms
  • Comments and DMs handled, with leads passed to you
  • A weekly strategy call
  • An Ad Batch every quarter (3 finished ads)

Every shoot is delivered within 7 days, or your next 2 videos are free. Not happy with the first month’s videos? We re-shoot and re-edit them free. We work with one company per trade in the Sacramento region.

Founding Partners: we’re taking three companies at a founding rate for their first six months, in exchange for a case study: a filmed testimonial, your own before-and-after numbers, and permission to share your story. Ask about it on your strategy call.

Start the Trust Engine within 30 days of an ad pack and your shoot day comes off the first month.

Book a strategy callSee what’s in each tier

FAQ

HVAC video ad questions

The questions we get from this trade before a shoot.

Do my technicians need to be good on camera?

No. We keep the lines short, film several takes and coach on the day. Homeowners want to see the people who’ll actually show up, not actors.

Can you film during a real install?

Yes. We film around a real install or service call, stay out of your crew’s way and fill in the talking-head shots before or after.

When should we film, summer or winter?

Before your busy season, so the ads are ready when the calls start. Cooling ads and heating ads can come out of the same shoot day.

How many ads do we get from one shoot?

Each Ad Batch is 3 finished ads, and every shoot day ships at least one. Ad packs start at $1,500; add Ad Batches to get more ads from the same footage.

Mini splits, heat pumps, ductwork: can you film all of it?

If you install it, we can film it. Tell us the jobs you want more of and we’ll write the ads around those first.

Other trades

Other trades we film

Each trade sells differently. Pick yours to see what we film, the hooks we write and what it costs.

Where we shoot: Sacramento, Roseville, Folsom, Elk Grove, Rocklin, El Dorado Hills and Davis.

Book your HVAC shoot

  • Ad packs from $1,500
  • Delivered within 7 days of the shoot
  • Travel included across the Sacramento region
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