Home Improvement Experts
GVD Renovations
Nine scripted video ads in one shoot day for a Sacramento remodeler
9 talking-head ads filmed in a single shoot day
Video ads · Remodeling
Video ads for remodeling companies in Sacramento
Remodeling clients choose a contractor they can picture in their own home. We film your finished kitchens and baths, your crew at work and you explaining the process, so the ad looks like the work you do. You run the ads; we make them.
What we film
What remodeling ads usually show
The client is about to live through months of work. The ad shows them the end result and how you’ll get there.
01
Before-and-after reveals
The dated kitchen, then the finished one, from the same angle. The most persuasive shot in remodeling.
02
Showroom and design choices
Cabinets, tile and fixtures up close, a client picking finishes. It shows there’s a process behind the result.
03
The owner or project manager on camera
Talking-head ads where you explain timelines, permits and what living through a remodel is really like.
04
The crew at work
Demo day, cabinets going in, tile going down. A clean, organized job site says a lot about how you’ll treat a home.
05
Exteriors and additions
Garages, additions and full exteriors, from the street and from above.
Hooks and objections
What makes a remodeling client stop scrolling
Remodeling clients compare three or four contractors. The hook gives them a reason to start with you.
Opening lines we’d test
- “Here’s what this kitchen looked like before we started.”
- “Three things to decide before you remodel your bathroom.”
- “What living through a remodel is actually like.”
- “The question to ask every contractor before you sign.”
- “Why your remodel quote is higher than you expected.”
What stops them calling, and how the ad answers it
- “Contractors disappear halfway through.”
- The owner on camera, explaining how you keep clients updated and who runs the job day to day.
- “I can’t picture the finished result.”
- Before-and-after reveals and finished-room walkthroughs.
- “My house will be a mess for months.”
- Crew footage with protected floors, end-of-day clean-up and a clear schedule.
- “Why is it so expensive?”
- An ad that walks through what’s included in the price, in your words.
Case study
How we filmed for GVD Renovations
GVD Renovations already had a strong in-house marketing team and well-developed scripts; they needed a production team to film them.
Other remodeling brands we’ve worked with
Pricing
What’s included and what it costs
The same prices as the booking portal. You run the ads; we make them.
- Filmed at finished projects, active jobs and your showroom
- Scripts written with you, around the jobs you want more of
- A half or full day on location with our crew and gear
- 3 finished ads per Ad Batch, edited and ready to launch
- Delivered within 7 days of the shoot
Travel is included in Sacramento, Roseville, Folsom, Elk Grove, Rocklin, El Dorado Hills and Davis; elsewhere the portal adds $150. See service areas
Shoot
Half-day shoot
$600
Half a day on location with our crew and gear.
Shoot
Full-day shoot
$1,000
A full day on location, for more scripts, people or places.
Editing
Ad Batch
$900
3 finished ads, scripted, edited and ready to launch.
Pack
Ad pack
From$1,500
A half-day shoot plus an Ad Batch: 3 finished ads, delivered within 7 days of the shoot.
Monthly
Video every week, not just ads
The Sacramento Trust Engine is monthly video for Sacramento contractors. Your team on camera, every week, everywhere your customers scroll. Two half-days of your time a month; we do everything else.
For companies already spending a few thousand a month on marketing.
Starter
- 8 short-form videos a month
- Posting to 1 platform
- A monthly strategy call
Core
- 10 short-form videos a month
- Posting to 2 platforms
- A strategy call every 2 weeks
Authority
- 12 short-form videos a month
- Posting to 3 platforms
- Comments and DMs handled, with leads passed to you
- A weekly strategy call
- An Ad Batch every quarter (3 finished ads)
Every shoot is delivered within 7 days, or your next 2 videos are free. Not happy with the first month’s videos? We re-shoot and re-edit them free. We work with one company per trade in the Sacramento region.
Founding Partners: we’re taking three companies at a founding rate for their first six months, in exchange for a case study: a filmed testimonial, your own before-and-after numbers, and permission to share your story. Ask about it on your strategy call.
Start the Trust Engine within 30 days of an ad pack and your shoot day comes off the first month.
FAQ
Remodeling video ad questions
The questions we get from this trade before a shoot.
We already have scripts. Can you just film them?
Yes. That’s how we worked with GVD Renovations: their team brought the scripts and we handled the production. We can also write or tighten scripts with you.
How many locations can we cover in one day?
It depends on the drive between them. In one shoot day for GVD Renovations we filmed 9 talking-head ads and b-roll at three locations.
Can we use our old before photos?
Usually, yes. Send them over before the shoot and we’ll plan the after shots to match the angles.
Which formats do we get?
The formats for the platforms you use. For GVD Renovations we delivered everything in 9:16 and 4:5.
Kitchens, baths, additions: can one shoot cover them all?
Yes, if the projects are close enough together. Plan one ad per service you want more of, and we’ll build the shot list around them.
Other trades
Other trades we film
Each trade sells differently. Pick yours to see what we film, the hooks we write and what it costs.
- Video adsHVACTechnicians on camera, installs and before-and-after comfort.
- Video adsRoofingInspections on camera, tear-offs and finished roofs from above.
- Video adsADU buildersFinished-unit walkthroughs, the build and the owner on camera.
- Video adsSolarReal installs, your team on camera and plain-language answers.
- Video adsAuto detailingDirty-to-clean transformations, process close-ups and coatings.
Where we shoot: Sacramento, Roseville, Folsom, Elk Grove, Rocklin, El Dorado Hills and Davis.
Book your remodeling shoot
- Ad packs from $1,500
- Delivered within 7 days of the shoot
- Travel included across the Sacramento region