Mini Split Experts
15+ talking-head ads across multiple shoots for a Sacramento HVAC company
15+ talking-head ads across multiple shoots
The brief
Fresh ads, shoot after shoot
Mini Split Experts came to Base015 for social media video ads, and kept coming back for more.
We started with a first batch of five ads, and they returned for new content to keep their ads fresh. Across multiple shoots we produced more than fifteen talking-head ads with clean visuals, a modern tone and quick pacing.
Filming took place at job sites, offices and active installations, mixing on-camera messaging with B-roll, timelapses and before-and-after moments.
Their team brought the core script ideas and we refined them for clarity.
The films
A day in my life
Sacramento homeowners
What the customer loved
The best AC
Would you spend a lot?
A diner install
What came next
From five ads to fifteen-plus
After the first five ads, Mini Split Experts came back for more shoots, and we kept their ads supplied with new creative.
The collaboration was smooth, with a clear vision from their team and careful production from ours. This project is what Base015 does:
new ads, shoot after shoot, from the same team.
